"We started work with AM Marketing back in October 2016, when we realised our profile as a State Boarding School was low across all internet searches and we were ineffectively marketing this part of the School.
At this point in time we had limited our advertising to magazine advertising and newspaper adverts. Whilst a costly mechanism for advertising the results were limited.
I worked directly with Bradley over a number of months to ascertain our key aims, focusing on our marketing goals and working within our budget restrictions. These meetings were pivotal in finding the right point of marketing for the School in attracting new customers into the State boarding sector.
Using these meetings we identified key groups, areas and countries. This developed into creating display ads which through minimal words attracted the right form of contact and interest.
In the space of one year, the School now features as the top two Schools in a google search, previously finding our listing on page 3 of a google search! Display ads also feature across a range of mediums working specifically on our target groups and countries.
Receiving monthly updates on key successes, click through rates and a reporting synopsis has been invaluable in enabling us to see the impact of the budget.
We have seen a phenominal increase in enquiries over this time frame, increased traffic to the School website and we have at least doubled the number of applications to the School. This has resulted in a significant increase in boarding numbers this year, which far exceeded our expectations.
For that we owe a huge debt of thanks to AM Marketing. Many thanks
Mrs Young"
At this point in time we had limited our advertising to magazine advertising and newspaper adverts. Whilst a costly mechanism for advertising the results were limited.
I worked directly with Bradley over a number of months to ascertain our key aims, focusing on our marketing goals and working within our budget restrictions. These meetings were pivotal in finding the right point of marketing for the School in attracting new customers into the State boarding sector.
Using these meetings we identified key groups, areas and countries. This developed into creating display ads which through minimal words attracted the right form of contact and interest.
In the space of one year, the School now features as the top two Schools in a google search, previously finding our listing on page 3 of a google search! Display ads also feature across a range of mediums working specifically on our target groups and countries.
Receiving monthly updates on key successes, click through rates and a reporting synopsis has been invaluable in enabling us to see the impact of the budget.
We have seen a phenominal increase in enquiries over this time frame, increased traffic to the School website and we have at least doubled the number of applications to the School. This has resulted in a significant increase in boarding numbers this year, which far exceeded our expectations.
For that we owe a huge debt of thanks to AM Marketing. Many thanks
Mrs Young"
